Exclusive Final Expense Leads
Final Expense Leads, Backed by Decades of Data & Expertise
Final Expense is a cornerstone product for many insurance agencies because it’s a dependable, recession-proof option that offers clients peace of mind, especially in uncertain times. As the costs of living and healthcare rise, more seniors than ever are curious about their life insurance options. The key is engaging them with the right message, at the right time.
We deeply understand the nuances of the Final Expense market and have developed sophisticated techniques to identify and target the best leads with effective direct mail programs.
And with more than 30MM+ prospects mailed and 400K+ leads generated annually, we’ve built a treasure trove of data to pinpoint exactly what works, what doesn’t, and which leads are most likely to convert — to deliver high quality leads at a great price.
Why You’ll Love Our Final Expense Leads
Sophisticated Data Modeling
Cost-per-Thousand (CPM) Pricing
Engaging & Transparent Mailers
Engaging & Transparent Mailers clearly introduce Final Expense insurance, encouraging recipients to connect quickly with a licensed professional who can help them secure their family’s future with a Final Expense policy
Easy Lead Management
Easy Lead Management in our proprietary Lead Management platform and weekly performance reporting is included free with every lead program
Decades of Experience
Ongoing Testing & Optimization
Ongoing Testing & Optimization keep strategies fresh and effective, letting data lead the way to innovation
Seniors Respond to Direct Mail Marketing
Why is Direct Mail a great way to generate Final Expense Leads?
Direct Mail is an effective marketing strategy for connecting you with Final Expense prospects. And even though it can cost more to target prospects by mail, the positive Return on Investment often makes it the more cost-effective choice for putting more high-value, high-intent opportunities into your sales funnel.
Direct Mail is a preferred marketing channel for many Seniors, who find it more memorable and emotionally impactful than online advertising.
“Without data, you’re just another person with an opinion.”
W. Edwards Deming, American Composer and Economist
Insurance Marketing Hub connects you with seniors seeking coverage, helping you grow your business while providing valuable support.
Final Expense Insurance Provides Peace of Mind
Understanding The Final Expense Market
According to the National Funeral Directors Association, the national median cost of a funeral for 2019 was between $7,640—$9,135. The cost does not take into account cemetery, monument or marker costs or miscellaneous cash-advance charges, such as for flowers or an obituary. Costs continue to increase annually. During the global pandemic, funeral industry professionals cited increases of at least 20% due to global supply shortages.
Now imagine your potential customer — retired, with no life insurance policy or significant savings stored away. A traditional life insurance policy is most likely out of reach — with premiums they can’t afford because of their age and health. But they know that inevitably, the day will come when they pass away…leaving their family to mourn their death and shoulder the costs of respectfully saying goodbye to them with a proper funeral service.
They may start to ask themselves questions like:
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