The IMH Difference
Lead Programs That Create Wealth
At Insurance Marketing Hub we partner with IMOs, Carriers and Agencies of all sizes to drive sales through high-performance marketing.
With expert level analytics, expansive data sources, and a team of business-building consultants, we generate the best possible response rates for your lead programs.
Why Insurance Marketing Hub?
Direct Mail
Digital
Landing Pages
Interactive Voice Response (IVR)
A Quick Dive Into Our Popular
Cost-Per-Thousand (CPM) Model
All IMH direct mail lead programs operate on a flexible Cost-Per-Thousand (CPM) pricing model, which we prefer for several key reasons:
A CPM consolidates all costs — data, production, postage, mail, and lead delivery — into a simple, per-unit price for your convenience.
It also creates a win-win for our clients and IMH by allowing us to focus on performance without limiting your ability to scale and grow.
For comparison, some lead generation companies use a Cost-Per-Lead (CPL) model, offering predictable pricing per lead. But this model often comes with strict constraints about where and what you mail, limiting your control and making it harder to grow your business.
Within our CPM pricing, you aren’t confined to predictable territories. We encourage you to explore areas that make the most sense for your team, and we’ll continuously optimize your program to ensure the best possible results. Additionally, the CPM model offers more creative flexibility—whether in language or design—without added cost.
Through A/B testing, optimization, and weekly performance tracking, many IMH clients achieve an “effective Cost-Per-Lead” that’s equal to or better than a fixed CPL market rate — with the freedom to operate how and where they want to.
Our clients benefit by remaining in control of business decisions, with our expert guidance to help you make the best choices for your needs. We’re here to help, not hinder.
As we optimize your program over time, you may opt to reduce mail volume due as you see better response rates. That’s not a problem for us—it's a sign that we’re doing our job right. Our goal is to build a long-term, healthy partnership, and we’re confident that there will always be new ways for us to support your growth. When you succeed, we succeed.
Ultimately, our goal is to provide value and deliver results in a way that fosters innovation and supports growth.
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